Top Notes :Peach, Aldehyde Notes, Green Notes.In terms of olfactory construction, here is what can be said: With a lot of talent and mastery, Henri Alméras controlled these powerful elements to create the most exquisite fragrance of all. History says that after the in-house perfumer has created a formula containing quite a lot of magnificent natural, Jean Patou himself asked to double the dosage. We tend to say that for each ounce of Joy, it is required 10’000 Jamine flowers and 28 dozens of Centifolia Roses. The generous usage of these two precious absolutes made this fragrance extremely costly. Two main stars of the composition take the lead: Jasmin and the Centifolia Rose from Grasse (south of France).
Only the finest ingredients would be used in this timeless fragrance. Economic crisis was at its hardest and in those hard moments, Jean Patou had this great idea of launching the “ Costliest perfume in the world” and it would be called Joy. In 1929 it was the Wall Street melt down. When Jean Patou launched Joy in 1930, it was not only a big statement but also a big financial risk. All this richness will influence the in-house perfumer to develop one of the most beautiful fragrances of all: Joy. Jean Patou was the one to introduce the “weekend suitcase”,casual and elegant clothe for a two nights stay-out. She will impose her femininity and yet be comfortable in her shoes. She will be elegant during the week in the city as well as over the weekend at the sea or in the countryside. She will explore all nuances depending on her mood, situation and taste. What can we say about the Jean Patou’s woman? She is definitely someone that does not go unnoticed. In Difficult Moments You Will Always Need Some Joy. He was talking about Joy. Today, this perfume has become the olfactory finery of luxury by excellence, a timeless significance of prestige and opulence. Adept of jasmine, the House has its own fields in Grasse, capital of perfume and is one of the largest consumers of this flower in the world. Historically, Jean Patou had wished to create a perfume intended for its most faithful customers, a gift to make them forget the difficult moments crossed during this dark period. After creating his haute couture line, Jean Patou created the perfume division helped by his brother-in-law Raymond Barbas and his first “nose” Henri Alméras. The future being complicated, Henri Alméras leaves Poiret and joins Jean Patou, a new couturier with great ambitions. The after First World War brought tremendous financial difficulties for the Maison Paul Poiret. The perfumes were elaborated with Rallet Laboratories in Grasse. He was actually the first Couturier-Perfumer in history thanks to its “ Parfums de Rosine” line. He was the ultimate reference for Couture. We need to remember that in this beginning of the 20th century, another name was already world-wide famous: Paul Poiret. He influenced many others to embrace elegance and quality. From his living, Jean-Patou was considered as one of the most elegant man of his time. From Karl Lagerfeld, to Jean-Paul Gaultier or Christian Lacroix, they all learned the basis of their metier at Jean-Patou. His legacy is tremendous and several great names of fashion design worked for the luxury house. Contemporary of the Art Deco and Bauhaus movements, he draws from historical references – the drapes of ancient Greece, the low cut waist of the Middle Ages and mixes it with the harmony of geometric lines and contrasting colors, his trademark. In his fashion as in his perfumes, Jean Patou was a pioneer of modernity. He also known to popularize the Cardigan by always looking for a comfortable yet stylish fashion. He is known for inventing the inventor of the knitted swimwear and the tennis skirt. At that time, Henri During the First World War, Patou shut downs his business and reopen it in 1919. His entire 1914 collection was purchased by a single American buyer. In 1912 he opened a small dressmaking salon called “Maison Parry”. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations.
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